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Offsite Ads: 15% or 12% Fee Analysis

Etsy Offsite Ads Fee & Profit Impact Calculator (15% / 12%)

When an Etsy customer clicks an offsite Google/Facebook ad and buys within 30 days, Etsy charges 15% (for sellers under $10k/yr) or 12% (mandatory for sellers over $10k/yr). This 15% is added on top of the 6.5% transaction fee, wiping out profits on low-margin items.

Quick POD & Category Presets (1-Click Fill)

Pricing & Selling Parameters

All fees calculated dynamically
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Blank garment, print, or materials
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Your out-of-pocket label expense
Bank Currency Conversion Fee (2.5%)

Target Margin Repricer Engine

Algebraic Compounding Absorbed

When you raise your price, Etsy's 6.5% transaction fee, payment processing fee, and regulatory operating fee increase too. This calculator mathematically solves the exact selling price needed to guarantee your target net profit margin.

Target Net Margin30%
Required Listing Price (for 30% margin):
$19.89
Price Adjustment:
$-5.10
Order ProfitabilityHEALTHY MARGIN
True Net Profit (After All Fees & Costs)
$12.08
Net Margin: 40.3%•Markup on Costs: 82.8%
Revenue Allocation Breakdown100% of $29.98
COGS Postage Label Transaction 6.5% Payment Proc Net Profit
Gross Revenue (Item + Shipping)$29.98
• Etsy Listing Fee ($0.20 fixed)$0.20
• Transaction Fee (6.5% of total)$1.95
• Etsy Payments (3.0% + $0.25)$1.15
Total Etsy Cut (11.0%)$3.30
• Cost of Goods Sold (COGS)$9.85
• Actual Shipping Label Cost$4.75
Breakeven Selling Price$11.64

Official 2026 Etsy Fee Breakdown: OFFSITE-ADS

Updated June 22, 2026
Fee TypeExact 2026 RateEtsy Policy Notes
Standard Offsite Ads Rate15.00%Sellers earning <$10k USD in trailing 12 months
High-Volume Offsite Ads Rate12.00%Mandatory for sellers earning >$10k USD
Maximum Cap per Order$100.00 USDFee capped regardless of order total
Attribution Window30 DaysAny purchase within 30 days of clicking ad

Have a full Etsy shop with dozens of listings?

Don't calculate item by item. Drag & drop your Etsy Monthly Statement CSV into our Bulk Shop Profit Auditor.

Open Bulk CSV Auditor

Frequently Asked Questions: OFFSITE-ADS

Can I opt out of Etsy Offsite Ads?

You can only opt out if your shop generated less than $10,000 USD in sales over the last 365 consecutive days. Once you cross $10,000, you are enrolled for the lifetime of your shop at the 12% rate.