Etsy Offsite Ads Fee & Profit Impact Calculator (15% / 12%)
When an Etsy customer clicks an offsite Google/Facebook ad and buys within 30 days, Etsy charges 15% (for sellers under $10k/yr) or 12% (mandatory for sellers over $10k/yr). This 15% is added on top of the 6.5% transaction fee, wiping out profits on low-margin items.
Pricing & Selling Parameters
All fees calculated dynamicallyTarget Margin Repricer Engine
When you raise your price, Etsy's 6.5% transaction fee, payment processing fee, and regulatory operating fee increase too. This calculator mathematically solves the exact selling price needed to guarantee your target net profit margin.
Official 2026 Etsy Fee Breakdown: OFFSITE-ADS
Updated June 22, 2026| Fee Type | Exact 2026 Rate | Etsy Policy Notes |
|---|---|---|
| Standard Offsite Ads Rate | 15.00% | Sellers earning <$10k USD in trailing 12 months |
| High-Volume Offsite Ads Rate | 12.00% | Mandatory for sellers earning >$10k USD |
| Maximum Cap per Order | $100.00 USD | Fee capped regardless of order total |
| Attribution Window | 30 Days | Any purchase within 30 days of clicking ad |
Have a full Etsy shop with dozens of listings?
Don't calculate item by item. Drag & drop your Etsy Monthly Statement CSV into our Bulk Shop Profit Auditor.
Frequently Asked Questions: OFFSITE-ADS
Can I opt out of Etsy Offsite Ads?
You can only opt out if your shop generated less than $10,000 USD in sales over the last 365 consecutive days. Once you cross $10,000, you are enrolled for the lifetime of your shop at the 12% rate.